What We Do

What we do

Coldwell Banker’s Development Services team combines the depth and scope of our services to help developers market and sell their new properties. Our comprehensive approach gives developers and lenders the results they demand at every phase and with every level of product. Honed and refined for decades, we satisfy the demands of our customers, regardless of economic challenges or changes in the market.

Our main service categories include:

Market Intelligence
Product Development
Marketing Management
Marketing Synergy
Coldwell Banker Previews International®
Sales Management
Training

What we doMARKET INTELLIGENCE
KNOWING IS EVERYTHING

As a premier resource for market intelligence and research, we blend our in-house professional expertise with comprehensive statistics, demographics, buyer preference data and analytical tools. Focusing on enhanced positioning for your products, we will conduct extensive market research and revise sales strategies quickly to optimize your marketing success.

Our market intelligence activities include:

  • Comparative analysis
  • Consumer trends
  • Support for architecture and design
  • Demographics
  • Advanced insights
  • Metro market studies
  • Real-time alerts regarding market changes
  • Focus groups
  • Project/product feasibility
  • Market repositioning
  • Broker price opinions


PRODUCT DEVELOPMENT
PLANNING FOR PERFECTION

Our Coldwell Banker Development Services team combines idea generation, design, creativity and engineering with research and marketing analysis during the product development stage, which is critical to the success of your project. From initial concept and site selection to finish recommendations, our proven strategies are custom-designed for each individual property.

Whether developing a new site or tweaking an existing property, our product development methods include:

  • Concept development
  • Feasibility studies and forecasting
  • Identification of target market
  • Architectural input and floor plan review
  • Assessing competition
  • Incorporating trends
  • Honing product attributes
  • Testing and consumer reaction
  • Initial pricing and inventory control
  • Review and monitoring
  • Ongoing opportunity assessments

 

What we doMARKETING MANAGEMENT
PREPARE, DEVELOP, IMPLEMENT, SUCCEED

We maximize real estate marketing performance every day. Working with your Coldwell Banker sales associate, we will create marketing plans based on the finest analytical, technical and creative resources available. After preparing, strategizing and implementing your program, we manage all marketing related activities, aimed at keeping your project on time and on budget.

Our marketing programs encompass the following elements:

  • Target market demographic analysis
  • Unique selling proposition
  • Product positioning
  • Competitive differentials
  • Budget analysis and reporting
  • Timeline and absorption forecasting
  • Advertising and public relations campaigns
  • Sales center planning and design
  • Marketing message development and positioning
  • Focus groups and data collection
  • Traditional advertising: print, broadcast, collateral

What we doMARKETING SYNERGY
ADVANCED MARKETING TOOLS AND MESSAGES

We use a full array of tools, marketing partnerships and channels to reach a global audience of buyers for your project. We also enhance traditional print advertising, signage and collateral, creating a complex, synergistic marketing environment by utilizing the following:

  • Internet presence: website design and eCampaigns
  • Search engine optimization and paid sponsorships
  • Social Media: email and eCommerce
  • Collateral: brochures, sales displays
  • Videos and CDs
  • Event planning
  • Public relations
  • Media research, negotiations and planning

What we doCOLDWELL BANKER PREVIEWS INTERNATIONAL®
ELITE MARKETING SERVICES FOR PROPERTIES OF DISTINCTION

Coldwell Banker Previews International has been a world leader in the marketing of luxury homes since 1933. Our exclusive group of certified Coldwell Banker Previews® Property Specialists markets extraordinary properties worldwide, using unparalleled expertise, discretion and reach.  In 2012, Coldwell Banker® agents handled more than 16,400 transaction sides of homes priced at $1 million or more, averaging $86.1 million in sales every day, for a total of $31 billion in sales volume, touting an average sales price of $1.93 million.**.

**Data based on closed and recorded transaction sides of homes sold for $1 million or more as reported by affiliates in the U.S. Coldwell Banker® franchise system for the calendar year 2012.  USD$. Total volume calculated by multiplying the number of sides (buyer and/or seller) by sales price.

 

 

 

 

 

 

SALES MANAGEMENT
CLOSING THE DEAL

Your project will have a Coldwell Banker Development Services sales director who will manage the onsite sales team, including ongoing training, broker outreach, pricing recommendations and sales analysis. Our sales associates are specialists in contact management, generating sales, lead follow-up and initial contract generation, and benefit from access to the expanded market expertise and tools available through our Coldwell Banker and NRT affiliates.

Related sales management activities include:

  • Sales strategy
  • Price recommendations
  • Contact management
  • Follow-up
  • Sales meetings
  • Structured reporting and accountability
  • Initial contract generation
  • Coldwell Banker and NRT resources
  • Continuous staffing based on traffic and inventory

What we do

 

SALES TRAINING
HIGHER LEVELS OF TRAINING

We emphasize consistent professional training for all of our Coldwell Banker associates, ensuring you receive an exceptional level of sales and marketing services. As one of the nation’s few real estate companies to have an executive-level training director, our nationally acclaimed program offers an ongoing, thorough mix of classroom training and field coaching. This gives our Development Services team the knowledge and skills they need to maximize their services to you over your competition.

Our training systems include:

  • Critical Path to sales training excellence
  • Product training and floor plan review
  • Market knowledge/competitive environment
  • Phased releases and inventory control
  • Legal review
  • Handling objections and role playing
  • Sales strategy
  • Presentation training
  • Reports training

 

Projects Completed